Case Finnish National Opera: Digital customer engagement to improve customer experience & sales results

Challenge

How to improve customer experience and sales results in digital channels?

Opera needed tools to improve customer experience in digital channels and simultaneously increase sales predictability. In addition, Opera had a large number of time-consuming ad-hoc marketing campaigns.

Solution

Data-driven customer engagement with personalized content to increase customer engagement.

An in-depth analysis created the foundation for data-based segmentation and customer dialogue. Avaus helped Opera to define the digital ecosystem and set up marketing automation system that integrated different data sources. Automated customer dialogue programs.

Results

Improved sales results and increased efficiency of marketing planning.

The data shows that the average purchases and number of visits to Opera have increased significantly among the customers that have received digital communication. In addition, efficiency in marketing planning has increased.

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