Avaus Webinar series 3: Audience Management & DMPs

Fill the form to download the material

Audience Management & DMPs – Framework for utilizing your 1st party data in cross-channel and cross-device marketing

 

Webinar by Jari Salojuuri, Senior Advisor from our Analytics team with 10+ years experience in analytics projects ranging from start-ups to big international companies.

After this webinar you should understand how your first party data and audience management changes the way you should be thinking of executing cross-channel and cross-device marketing. Audience management will be presented from different angles:

  • Customer profile: Understand the power of cross-channel and cross-device customer profiles in marketing
  • Tactical: How audience management opens up possibilities for new marketing tactics?
  • Technical: Where does audience management locate in your marketing technology stack and how does it enable creation and privacy of unified customer profiles?

 

Please fill out the form to watch the webinar!

PRENUMERERA PÅ VÅRT NYHETSBREV

I vårt nyhetsbrev berättar vi vad som är aktuellt inom marknadsföring och försäljning. Vårt nyhetsbrev skickas ut en gång i månaden. Dessutom kan du få inbjudningar till våra events och seminarier.