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AVAUS ANNUAL REPORT 2017 SUMMARY
CONTINUED FOCUS ON PEOPLE AND CULTURE
People and Culture KPIs are now at the centre of Avaus’ management dash board. Avaus went through a major organisational overhaul with a transition from competence-based teams to multicompetence tribes. The new structure will enable closer relationships and collaboration between Avaus teams and client organisations.
MARKETING TRANSFORMATION AT THE CENTRE
Digital customer-centricity and data-driven customer journey management at scale, require new skills, processes and tools. Avaus’ marketing transformation strategy assignments grew significantly on both main markets during the year.
DATA SCIENCE & ANALYTICS GROWTH LEADER
In 2017, Avaus made multiple breakthroughs by winning several big analytics and data science projects within retail, telecom and utilities. Avaus’ analytics and Data Science competence was the growth leader within the company.
EXPERIENCE DESIGN EXPANSION
We filled several creative roles during the year, and the creative team scored significant wins with Avaus’ present and new accounts.
EXPANDED OFFERING – GROWTH TEAMS INTRODUCED
On-site cross-competence teams work with customer organisations with ongoing customer engagement programs, delivering both quick wins and long-term top-line growth.
BUILDING A FUTURE-PROOF MARTECH STACK
Interest and demand for developing martech (Marketing Technology) capabilities continued to increase. Data management platforms (DMP) and website personalisation solutions seem to be the natural next step after Marketing Automation, and several of Avaus’ customers implemented these technologies in their marketing stacks.
Avaus B2B customer assignments have transitioned from marketing automation and lead generation implementation projects to partnering in marketing operations and sales. Avaus has become a strategic partner for digital B2B marketing and sales transformation.
SUCCESSFUL NEW BUSINESS
The new business in Sweden set a new record for Avaus with more than 2M€ in closed NB sales. New business drivers were Salesforce implementations, as well as analytics and data science projects, as well as transformation projects.
DATA SECURITY AND COMPLIANCE
Avaus received the ISO/IEC 27001 Information security management certification. Avaus is thereby one of the first marketing services companies in Europe to become ISO certified. Avaus also made significant investments in GDPR-compliance competence development during the year.
FIRST NORDIC MARKETING TECHNOLOGY SUMMIT
Avaus organised the first Marketing Technology Summit in Sweden on February 2nd, 2017 in Stockholm. Thought leader Scott Brinker keynoted the event.
THE FINNISH MARTECH LANDSCAPE REVEALED
Avaus surveyed all Marketing Technology companies ranging from startups to well-established players such as Smartly.io. Finland has at least 128 companies that fit in the martech landscape.
AWARDS, RECOGNITIONS AND CSR
Avaus Marketing Innovations was chosen as a member of the Fast Growth Icons network for fast-growing European businesses. Avaus received Adobe Campaign Specialised partner status. Avaus became one of just five specialised partners across all of the EMEA. Avaus Marketing Innovations won the award for “Best online Campaign” at the Grand One Awards and a gold reward at the Grafia “Vuoden Huiput” competition for its #lupaankuunnella (promisetolisten) campaign. The Avaus “Promise to listen” campaign was our main corporate social responsibility (CSR) initiative during 2017.
TABLE OF CONTENTS
- Avaus in Brief
- People, Culture and Leadership
- From the Periphery to the Center – Chairman of the Board, Harri Roschier
- From Finnish Disruptor to Nordic Marketing Transformation Lead – Managing Partner, Tom Nickels
- Highlights and Accomplishments in 2017
- Future Proofing Marketing
- Market Trends: Tech Investments Eclipsed by Analytics
- Our Services and Offering
- Customer Testimonials
- The Avaus Crew
- Board and Management Team
- Avaus – a Short History