After this webinar you should understand how your first party data and audience management changes the way you should be thinking of executing cross-channel and cross-device marketing. Audience management will be presented from different angles:
- Customer profile: Understand the power of cross-channel and cross-device customer profiles in marketing
- Tactical: How audience management opens up possibilities for new marketing tactics?
- Technical: Where does audience management locate in your marketing technology stack and how does it enable creation and privacy of unified customer profiles?