One client. So many identical alternatives.

So what makes the difference?

Today we’re blessed and cursed with an increasing amount of alternatives. We’re constantly making choices between equally fascinating pieces of content, deciding which product to pick from amongst various look-alikes or selecting between very identical life-improving services.

Avaus’ social experiment The Choice seeks answers to what makes the difference between the above ’identicals’ today.

We’re finally ready and proud to share this unique ‘social experiment meets reality-dating’ documentary short with you. We sincerely wish you enjoy it and we also hope our test manages to present the current ’data-this-data-that’ -topic with something tangible and concrete.