How to choose the right B2B marketing automation tactic?

 

If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it. Perhaps some planning too (let alone organizing, change management and so on). But still, what would be your preferred customer engagement tactic?

No worries, we’ve made the life easy for you! Our marketing automation decision tree gives you the tactic of your choice:

 

150512_decision_tree

 

So, hope you found the right tactic. Now download the detailed tactic descriptions here!