9+1 steps to get your marketing transformation rolling - video
Most B2B organizations have a lagging digital maturity, with the majority of the marketing budget going into traditional and non-measurable activities such as trade fairs, brochures and the likes. Marketing is most often considered a cost. This is not the case anymore - we can do better! Avaus works with Marketing Transformation with large B2B enterprises. In this video, Emma Storbacka explains the key pilars for transforming your marketing into the digital age.