B2B Marketing
Transformation
2.3.2016

Welcome to our B2B Marketing Transformation Event!

B2B enterprises are struggling to become more digital. Changing customer behavior is making online channels and digital interaction increasingly important. The pressure is on the marketing departments to make the shift from tradeshows and brochures towards digital and data-driven marketing.

This event will provide you with practical insights and the latest trends in B2B marketing. During this event you will get to hear more about:

  • What “going digital” really means for your Marketing team
  • How a “Marketing Hub” plays into the big picture of Digital Marketing
  • How ABB Drives & Controls ramped up their digital engagement in one year

The event will be held mainly in English. The event is organized in collaboration with Marketo.

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Susan Trast

Marketing Communications Manager, ABB Drives & Controls

Susan is responsible for global marketing and communications team at ABB Drives & Controls. In her presentation, Susan will tell about the digital transformation journey of her business unit.

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Vilma Lindell

Digital Communications Specialist, ABB Drives & Controls

Vilma is responsible for digital communications and marketing for ABB Drives & Controls, including marketing automation programs executed on global scale.

In their presentation, Susan and Vilma will tell about the digital transformation journey at their business unit.

Nicholas Christensen

Account Executive – Nordics, Marketo

Nicholas is an account executive at Marketo based out of Ireland. He is responsible for the Nordic market and has been working with companies of all sizes.

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Henri Syvänen

B2B Strategy Lead, Avaus

Henri is responsible for Avaus’ B2B business in Finland. He has experience from digital transformation projects and marketing automation implementations for both small and global B2B organizations.

Agenda

8:30

Coffee and breakfast will be served

9:00

Welcome!
Tom Nickels, CEO, Avaus

9:15

”Going Digital” – 10 requirements for Traditional B2B organizations to make the leap in one year
Henri Syvänen, Avaus

9:45

May the Digital Marketing Hub be with You
Nicholas Christensen, Marketo

10:05

Coffee break

10:20

Case ABB: From local tradeshows to global sales-driven campaigns
Susan Trast and Vilma Lindell, ABB Drives & Controls

10:50

Q&A

11:00

Official part of the event ends – feel free to network!

Practical details

B2B Marketing Transformation event

Time: March 2nd, 8.30-11.00 a.m.

Place: Union Square Auditorium, Tapahtumatalo Bank,
Unioninkatu 20, Helsinki (Show on map)

Language: The event will be in English.

Social: #B2BMT #avausmarketing #marketo @avaus @marketo @abb

Register now!