Welcome to our B2B Marketing Transformation Event!
B2B enterprises are struggling to become more digital. Changing customer behavior is making online channels and digital interaction increasingly important. The pressure is on the marketing departments to make the shift from tradeshows and brochures towards digital and data-driven marketing.
This event will provide you with practical insights and the latest trends in B2B marketing. During this event you will get to hear more about:
- What “going digital” really means for your Marketing team
- How a “Marketing Hub” plays into the big picture of Digital Marketing
- How ABB Drives & Controls ramped up their digital engagement in one year
Marketing Communications Manager, ABB Drives & Controls
Susan is responsible for global marketing and communications team at ABB Drives & Controls. In her presentation, Susan will tell about the digital transformation journey of her business unit.
Digital Communications Specialist, ABB Drives & Controls
Vilma is responsible for digital communications and marketing for ABB Drives & Controls, including marketing automation programs executed on global scale.
In their presentation, Susan and Vilma will tell about the digital transformation journey at their business unit.
Account Executive – Nordics, Marketo
Nicholas is an account executive at Marketo based out of Ireland. He is responsible for the Nordic market and has been working with companies of all sizes.
Tom Nickels, CEO, Avaus
Henri Syvänen, Avaus
Nicholas Christensen, Marketo
Susan Trast and Vilma Lindell, ABB Drives & Controls
B2B Marketing Transformation event
Time: March 2nd, 8.30-11.00 a.m.
Language: The event will be in English.
Social: #B2BMT #avausmarketing #marketo @avaus @marketo @abb