What makes the difference?
Avaus’ social experiment ‘The Choice’ presents one possible answer.
Today we’re blessed and cursed with an increasing amount of alternatives. We’re constantly making choices between equally fascinating pieces of content, deciding which product to pick from amongst various look-alikes or selecting between very identical life-improving services.
So what makes the difference between all the ’identicals’?
See the trailer and stay tuned for the full version of “The Choice”. Coming soon.