Four tips for hacking your customer engagement management

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Is your company already taking advantage of advanced self-learning predictive models based on behaviour and purchasing history? Does your automated marketing system react to customers’ online behaviour? Are you properly utilising analytics and data?

No? This text will teach you the basics of growth hacking. Focus on the right aspects, and you can build a solid foundation in just a short time.

Growth hacking and automated marketing do not necessarily need major system integration, huge volumes of data or advanced segmentation right away.  Everything starts with the basics.

Use the data you already have

Web behaviour is a fast and easy source of data that can be used to divide your customers into three simple segments: Hot, Mild and Cold. The Hot segment consists of customers who often click and share your content. Customers who don’t respond at all, or perhaps need encouragement, are in the Cold group.

Your automation system collects data about online behaviour automatically, shedding light on your customers’ or leads’ commitment. Take advantage of this!

Learn about your customers

The basics of automated marketing also include simple surveys through direct messages. Believe it or not – customers love to respond to surveys.

Did you know that email messages including a survey can be three times more effective than regular emails? Survey results are an easy way to precisely target your messages and deepen your interaction with customers. Use this opportunity to improve your customer knowledge and target your messages more accurately.

Don’t report – Analyse

Don’t waste time transferring numbers from one system to another. Focus on analysing results instead. Analysis is the only way to really create added value and improve results – to hack growth.

Traditional marketing and campaigns often neglect proper reporting, analysis, as well as development based on analysis. In growth hacking, successful growth centres on development based on analysis. Instead of talking about numbers, focus on what those numbers mean. How should you change your operations? What should you give up and what should you strengthen? What can the results of A/B tests teach you and how can you utilise it?

Be a bold bridge-builder

  Finally, we strongly encourage you to become a bold bridge-builder. A successful growth hacker must break the conventional boundaries between responsibilities, roles and duties and build bridges between teams and departments.

“Act first, apologise later” is one of the basic principles of growth hacking. Growth hacking also makes you realise that siloing departments isn’t the best way to serve customers.

In other words, set the goal of having a cup of coffee with the IT department at least once a week. Provoke discussions in the corridors and promote cooperation between marketing and sales. And, if you are bold enough, make sure the management see the results of your growth hacking and throw in some new ideas as well.

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