By now, many companies have already started to use Marketing Automation software in one way or another. But are the results as good as one had expected? It’s time to move on from the basic understanding of marketing automation and start focusing on what is really required to achieve success in Marketing Automation. Welcome to this event to hear about and learn from the experiences of others!

It is time to copy the successful concept from Helsinki – we are now bringing the Marketing Automation Success Morning to Stockholm! The event will be especially relevant for industrial marketers in international enterprises and organizations but will offer anyone interested in learning more about marketing automation a great arena to both learn from others, as well as network and discuss with other participants.

During the event you will get to hear more about:

  • Real experiences and examples from real companies
  • Some of the most popular use cases for marketing automation (lead generation + customer retention)
  • How to create efficient marketing and sales processes
  • How an ABM (Account Based Marketing) strategy can be combined with Marketing Automation

The event will be held in English but you are more than welcome to ask questions in Swedish. The event is organized in collaboration with Marketo.

 

Sign up now, seats are limited to 50!

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Wärtsilä is a global leader in complete lifecycle power solutions for the marine and energy markets. By emphasising technological innovation and total efficiency, Wärtsilä maximizes the environmental and economic performance of the vessels and power plants of its customers. In 2014, Wärtsilä’s net sales totalled EUR 4,779 million with approximately 17,700 employees. The company has operations in more than 200 locations in nearly 70 countries around the world.

Website /  LinkedIn / Twitter

 

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Marketo is a leader in digital marketing software and solutions, and creates marketing automation software for companies. The company has more than 3,300 customers in more than 36 countries around the world, ranging from many of the world’s largest and best known brands to hundreds of aspiring smaller companies looking for an edge to grow faster.

Website /  LinkedIn / Twitter

 

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Avaus Marketing Innovations is the leading marketing innovator in the Nordics. Avaus helps B2B and B2C enterprises to increase their marketing effectiveness, by transforming traditional campaign-driven marketing into ongoing, data-driven marketing programs in an omni-channel environment. With offices in Helsinki, Stockholm and Gdansk, Avaus employs 75+ experts in marketing strategy, analytics, marketing technology, content marketing, and digital advertising.

Website /  LinkedIn / Twitter

 

 

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Jaime Lopez

Content and Digital Marketing Specialist, Wärtsilä Power Plants / LinkedIn

Jaime Lopez is a content and digital marketing specialist at Wärtsilä Energy Services in Finland, and has during the last years combined several advanced digital marketing techniques to support the Wärtsilä sales team to identify leads, nurture them, and generate valuable sales insights. At the Marketing Automation Success Morning he will tell us in depth about how Wärtsilä, with the support of Avaus, used account based marketing to create new business in Texas.

To see a brief overview of the case: Account based marketing for Wärtsilä

 

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Emma Storbacka

Head of B2B, Avaus / @emmastorbacka / LinkedIn

Emma Storbacka is the head of Avaus’ B2B offering, and has experience from implementing Marketing Automation software for both small, as well as global B2B organizations. Besides working with the topic on a daily basis, she is also pursuing academic research at the Hanken School of Economics on how the requirements for data driven marketing is changing the daily lives of marketers. Today, Emma lives in Stockholm and works with applying the experiences and success stories from Marketing Automation also for Avaus’ Swedish customers.

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Giovanni Cipriani

Account Executive, Marketo / @mktogioci / LinkedIn

Giovanni is an account executive at Marketo in Ireland. He has many years of experience within digital marketing from working at several of the major marketing automation companies in the world such as Oracle and SalesForce. Giovanni’s presentation will focus on the concrete results that companies such as Panasonic, Canon, Brother and Nokia Networks have experienced from using Marketing Automation to improve their sales and marketing processes.

 

Agenda

8:30

Coffee and breakfast will be served

9:00

Welcome!
Mikael Thiel, Country Manager, Avaus Sweden

9:15

Unleashing the Sales Robot, one division at a time
Emma Storbacka, Head of B2B, Avaus

9:45

Doing More with Less in the Enterprise context
Giovanni Cipriani, Marketo

10:05

Coffee break

10:20

Case Wärtsilä: Supporting complex manufacturing sales with digital marketing
Jaime Lopez, Wärtsilä

10:50

Q&A

11:00

Official part of the event ends – feel free to network!

Practical details

Time: October 6th, 8.30-11.00 a.m.

Place: Summit, High-tech Terassen, Sveavägen 9, Plan 2, Stockholm (Website)

Metro station: Hötorget

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Language: The event will be in English. You are most welcome to ask questions in Swedish.

Social: #MAsuccessmorning #avausmarketing #marketo @avaus @marketo @wartsilacorp

Invite a friend!

What to expect?

Some of the reactions from our last Marketing Automation Success event in Helsinki, with about 60 attendants and two cases presented by Kemira (presentation) and Asiakastieto (presentation).