Account Based Marketing
9.11.2016

Why is everyone suddenly all over Account Based Marketing? Is there something profound in it, or is it just a fad?

We believe that ABM is finally here to stay. Modern marketing technologies have developed to a point where we can scale account-level activities and insight creation to new heights.

This is why we will bring the technology leaders to Helsinki and show what is possible to any B2B company. Marketo is the leading B2B marketing technology solution, now equipped with ABM functionalities. Vendemore is the pioneer in the industry, providing both targeting and insight capabilities for any B2B company.

But can you try ABM out easily? To answer this, Sampo Kallunki from ABLOY will share his learnings on how to hack a tradeshow with ABM.

ami_logo_turquoise_tp-copy

vende

marketologo

 

abloy-new-logo

 

henri

Henri Syvänen

B2B Strategy Lead
Avaus

Henri is responsible for Avaus’ B2B business in Finland. He has experience from digital transformation projects and marketing automation implementations for both small and global B2B organizations.

sampo

Sampo Kallunki

Marketing Manager
Abloy

Sampo is a hands-on Sales and Marketing Professional with passion for creating success in international markets. Sampo will share his learnings on ABM approach at Abloy.

 

Peter Bell

Senior Director, Product Marketing
Marketo

Peter is an experienced executive with a deep knowledge of the software industry and online media. Peter will present Marketo’s approach and capabilities for Account Based Marketing.

christopher

Christopher Engman

Founder, Head of
Vendemore

Christopher is a pioneer in Account Based Marketing. His company Vendemore works with leading global B2B enterprises, supporting their sales processes with account level targeting.

Agenda

8:00

Coffee and breakfast will be served

8:30

Welcome!
Tom Nickels, Partner, Avaus

8:40

Why ABM? Why now?
Henri Syvänen, Avaus

9:00

Marketo and Account Based Marketing
Peter Bell, Marketo

9:40

Coffee break

10:00

Vendemore and Account Based Marketing
Christopher Engman, Vendemore

10:40

How to hack a tradeshow with ABM?
Sampo Kallunki, Abloy

11:00

Light lunch will be served

Practical details

Account Based Marketing

Time: November 9th, 8.30-11.00 a.m.

Place: Avaus office, Merimiehenkatu 36 D 3krs, 00150 Helsinki

Language: The event will be in English

Social: #avausABM @avaus @marketo @vendemore @abloy

By registering to this event you consent that your information can be shared with our event partners Marketo and Vendemore.