Jarmo is enthusiastic about UX. He has played a key role in many projects at Avaus, leading service design and supervising UI development. His goal is to help companies and organizations become more successful by offering better User eXperiences for their customers.
“My job is to help our clients in making their visions come to life. It takes commitment and always trying to see the big picture. It’s not about fancy pictures or beautiful specs. It’s all about how the vision gets implemented.
Here at Avaus we offer everything under the same roof. This creates unique opportunities. My part is to involve UX in everything we do. In practice, this allows me to take part in a lot of interesting things, such as business concepts, analytics, user research, UX consulting, service design and technical implementations.”
Jarmo supports including user research and analytics in design decisions, as well as in business decisions.
“UX is such a challenging field – and you can't base big decisions on a hunch. For instance, a wrong decision can cost millions in lost sales. It really helps in making the right call if you have solid user research and statistics to back you up. “