The European digital marketing community gathered again last week to Summit in London. This year the event attracted over 5000 participants from many countries. Together with several of our key customers, also Avaus was present again – this year first time with a Nordic team (Finland and Sweden)!
As usual, Adobe put on a great show. This year we didn’t see any major product launches, but rather solid work in putting the already recognized Adobe Marketing Cloud vision into reality. This year was marked by more case examples than ever of companies (such as Tesco, Loréal, Heathrow, USB bank, NBS, Aston Martin and more), who are leveraging the marketing technology to build better customer experiences based on data and driven by creativity.
For our Adobe Campaign customers, the use cases of pairing Campaign together with other Marketing Cloud solutions were especially valuable. Adobe has lately focused especially on integrations between Campaign as well as Audience Manager, Analytics, Target and Experience Manager. All these bring new opportunities by increasing marketing efficiency, enabling better customer journeys and optimizing marketing results.
In the Summit, Adobe also revealed that during 2017 they will start rolling out the cloud version of Adobe Campaign for current customers. We look forward to hear more about this!
During the next weeks we will be blogging about our key takeaways from the event, so stay tuned. Or if you are especially eager, contact us directly to hear the latest and greatest straight away!